
For 90% of learning within a corporate environment, Gagne’s 9 rules and the list of other rules created before the Internet was invented are now irrelevant and a barrier to learning with the world of technology enabled corporate learning.
Let’s take a real example. I bought a MacBook Pro and as a PC user it feels like I have gone back five years. I know in theory that the machine and operating system I have now is far superior but I was lost in unfamiliarity. I didn’t know how to do many of the basic things, never mind the advanced things. I had a couple of options for learning – go to the Apple store and get training there or buy an online 15-hour course from someone (which I will never finish as they are sooooo boring and I know none of my friends who I have given free access to over the years for similar coursers have ever finished, although they probably all followed Gagne’s rules perfectly and left the Instructional Designer proud and all the learners in Pain!).
However, three weeks later I am proficient with my Mac, making better presentations, shortcutting across the desktop and preferences, making holiday movies using iMovie and I created my first website in two hours with iWeb. This is not because I am particularly smart or Apple’s products are particularly easy to use but because Apple also offers a more intuitive option to learn.
These are the two-minute itutorials, easy to access on everything and unlike elearning courses, they are amazingly accessible and they destroy modern-day learning theory, especially old theories like Gagne’s. I am far more proficient on my Mac than I have ever been on a PC, so there is measurable behavioural change and benefit to my business because of it.
Here is a quick look at how modern informal learning, such as Apple’s iTutorials, or the movies created in informal tools at published instantly change modern learning theory forever. Practical example, I want to know how I can use the new presentation software in a Mac (Keynote) to make those cool transitions I have seen – let’s see how Gagne would approach this versus Informal learning tools.
Gagne says:
Rule 1 – Gagne says – Gain attention
This step would be a waste of my time and any designer’s time. Just show me NOW. You don’t have to get my attention when I know what I want. Please delete rule 1 for any informal learning activity where I know what I want to learn.
Rule 2 – Inform learners of objectives
Miss it out again – I know what I want but if I happen to learn something else in the two-minute tutorial then that’s great but I would prefer to spend my time learning than having my motivation to learn killed by telling me for two minutes what I am about to learn. I’ll get around to learning everything on offer if it is interesting, stimulating and beneficial but in my way and in my time.
Rule 3 – Stimulate recall of prior learning
Irrelevant to my need – I want to learn how to perform transitions in a piece of software I haven’t used before. Following Gagne means the Instructional Designer would have wasted more of my time telling me about what transitions I am familiar with in MS Office. Ahhh! Just teach me what I want, please !!!!!
Rule 4 – Present the content
At last I can learn something although I have probably lost all motivation to learn and maybe live if I followed Gagne’s model.
Rule 5 – Provide “learning guidance”
Relevant If I am seven years old maybe but how can the Instructional Designer possibly know how I want and need to learn? I love the two-minute tutorials that teach me how to use the software on my Mac. I can select an item that looks of interest, play the two-minute movie that shows me quickly and concisely, things I didn’t know (I chose the movie remember). When something is of interest that is new, I naturally stop and try it which has a natural some effect on long-term memory. Although long term retention is now far less relevant as I no longer need to store all knowledge in my long-term memory because if I want to access that knowledge again, it is stored electronically two clicks and a search away in a website. This makes Gagne’s “semantic encoding for storage long-term memory” redundant and irrelevant!!! If the learning point was relevant and useful then I will go back to it and I don’t have to waste learning time or instructional design time embedding the knowledge in long-term memory.
Rule 6 - Elicit performance (practice)
If the learning point is relevant I will practice it naturally and in context to the activity I am doing right now, which means the enconding will be stronger because it is contextualised in my world rather than the ACME world. You don’t have to tell me to practise anymore, when something pops up that is contextual to my needs then I will pause the movie and go and practice the function it context to the activity I am currently doing. The concept of asking me questions simply reduces my time learning new things and seeing what else is possible.
Rule 7 - Provide feedback - Reinforcement and assessment of correct performance
Is this really relevant in the world of adult learning? Do I need to be patted on the back (virtually) because I have now answered a multiple choice question correctly or finished spending a certain amount of time in a course. I just learned the cool transitions in Keynote and showed my girlfriend who said “wow, that’s cool how did you do that?” I tried getting her to go through the standard ECDL course for two months and like most people I encouraged who wanted to improve their IT skills, she did less than an hour and never touched an elearning course again but continually says I want to be better at Excel. Gagne failed her, you, me and the other friends who wanted to improve their IT skills. Too much padding and not enough learning made it so boring that only the most highly motivated people finish a Gagne-designed course.
Rule 8 - Assess performance - Retrieval and reinforcement of content as final evaluation
If I have found the learning I want and I have performed the task, why do I need to be tested? For whose benefit, yours or mine? This is just another way to waste my time, time I could have spent learning something else. It’s amazing how much training is designed for trainers rather than learners. 6 billion searches on Google shows the most popular method to learn today and no sign of Gagne in Google’s manifesto!
Rule 9 - Enhance retention and transfer to the job – Retrieval and generalization of learned skill to new situation
You don’t have to design this in as I am most likely accessing this learning because I have a specific requirement in my job and I want a more effective alternative to my normal options which are a) Ask the person next to me b) Find a course where 70% of the knowledge is irrelevant to me. Also time wise a course compared to effective informal learning (designed without Gagne) is akin to email Versus Postal mail, in terms of “time to effectiveness” C) An elearning course (locked away in the LMS vault) where the patience of a saint is needed to find the knowledge I need right now!